7 reasons why I won’t return to your blog

14th June 2016
Blogging / 29 Comments

7 Reasons why I dont return to your blog
7 Reasons why - PEOPLE dont return to your blog

I love discovering blogs and following them, I love interacting with bloggers, and I love discussing the topics in the comments section.

When I visit a blog, I always take my time looking around, I read the About page, I add the blogger to my social media, I scroll through pages of their content, and I comment on the content if I can.

However sometimes there are some things that are on a blog and I make the decision not follow the blog on bloglovin’ which is where I primarily follow blogs – It’s where I draw a line and decide I can’t love and have an opinion on everything everyone writes. And that’s okay. It’s okay to not follow a blog if you find you just have no interest in their content or your opinions are too varied, or any of the things that make me personally not return to the blog that you will find below.

Do you find you feel the same sometimes?

7 reasons why you may be losing readers

1. Your blog layout is messy/hard to read.

If your blog layout is messy or hard to read, I most likely won’t return to your blog because it’s really hard to find what content of yours I want to read.

This includes things like white/bright coloured text on a black background, messy/full sidebars of junk I don’t care about, or your text is a horrible font like comic sans.

I feel like this is the general consensus really, I’m definitely not the only one that thinks this!

2. You have SMALL font.

If you have really small font (Anything under a size 12), there’s a good chance I won’t return to your blog, simply because I CAN’T SEE YOUR FONT. I’m not blind and I don’t have super bad eyesight or anything, I can read without my glasses, but I get really bad headaches if I do. Even when I use my glasses when I have to strain my eyes to read small font, I still get headaches.

Make it easy for readers to READ your content. Don’t deter them because they have to zoom in on their computer every time they visit your blog!

(Even a size 12 could be pushing the limit with small font depending the on font face you’re using and the spacing between lines. I recommend a font size of 14 if you’re not sure! Simply Adrift uses size 16 font.

3. You have no ‘About’ page.

The thing is, I like to know more about the blogger behind the blog. I want to know who you ARE, what it is that you like to do, and why you’re blogging. I want to connect with you and know something else besides that you like to read.

So tell me more about you, more about your hobbies, more about that time you met Adele and accidentally fell over. Make yourself personable to readers.

I also find it nice to put a face to the name, but I appreciate that not everyone wants their face on their blog. But I do like a blog more if I can see who it is that runs it.

4. You don’t reply to my comment, ever.

If bloggers continuously don’t engage with their readers and don’t reply to comments all the time (Not only once or twice, I mean every single comment I comment), then I usually forget about and unfollow those blogs. I feel this is because I want to discuss your blog post with you. I want to have a two way conversation!

I don’t want my comment to fall on deaf ears.

If you’re not going to engage. Then you’ve lost me as a reader.

5. You reply to my comment on your post, but it sounds like you simply do not care what I have to say.

Recently, I noticed there are a few different types of groups bloggers fall into when replying to their comments.

  1. Not replying at all.
  2. Then there’s the reply-er that replies to all comments on their posts with an in-depth response, I love those bloggers, it’s really nice knowing that if I go back to their post they will have responded and I can carry out a discussion with them.
  3. The blogger responds, but it feels like they weren’t actually reading anything that was typed.

There are some bloggers that reply to their readers’ comments, but the reply is vague and no discussion can continue from that reply.

These bloggers annoy me so much and eventually, if it’s a pattern of theirs, they don’t get the time of day from me.

If you reply to comments half-heartedly, then DON’T REPLY AT ALL. It’s not a nice feeling thinking someone isn’t actually listening to you. I’ve started un-following these blogs because it makes me feel invisible. That is just my personal opinion.

Engage with your readers!

Personally, I blog about books because I like to discuss books and I have endless things to say about them. I love having discussions with other bloggers on their posts or my posts and I love hearing their responses. So if you always reply to your comments with something half-hearted like ‘Cool, I agree too.’ or ‘Yeah, that’s exactly how I felt’ or ‘Awesome, thanks for the comment!’ then I will stop following you. I WILL STOP READING YOUR BLOG.

(Can you tell this is something that really pisses me off?)

6. There’s no way for me to follow you.

Sometimes I simply won’t return to your blog because you have no social media buttons or links on your blog at all. Therefore I have no way to follow your blog.

I’ve actually come across a few blogs with no social media buttons or links! I was so disappointed by it because I liked their content, but if I have no way to follow them, then I won’t. Or I can’t. Without going through the extra added work of manually adding their RSS feed to a feed reader etc.

Also, if I have to hunt around for your social media links, I can get annoyed very fast and may give up before I find them. I like to suggest that you always make sure your social media links are at two or more places on your blog and are easy to find:

  1. At the top of your blog/sidebar so they’re right there when your blog page loads > This is the most logical place to put them and the first place readers look for them! Make it easy for new readers to follow you!
  2. On your About page, as that’s the second place I will look before completely giving up. So many other readers may also try there.
  3. Maybe in your footer so if I’ve read your whole blog post and have loved what I’ve read, the links are right there and are easy to click on and follow.
  4. On your contact page. Easy, simple, and another logical place to be.

Personally I have my social media icons in three of those places: as a second menu bar at the top of my blog, in my footer but displayed as a count, and on my contact page. There’s no way a reader wouldn’t be able to not find my links! I want to make it as easy as possible for readers.

7. I simply don’t like or identify with your content.

Sometimes it’s purely because I don’t identify with your content or I don’t have the same tastes in books as you do. I don’t like to comment on people’s blog posts when I don’t seem to have an opinion on the content of the post. I like to leave meaningful comments that creates a discussion!

Therefore if I have no opinion on the content you post, then I won’t waste yours or my time by commenting something vague. Therefore, I wouldn’t return because I have nothing to add to your posts.

What kind of things make you not follow or not return to a blog? Do you agree with me or not? Are there certain things that your’e seeing ALL the time that make you never return to a blog?

P.S. Are you interested in guest posting on my blog? If so, read my post to find out all of the details!


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29 responses to “7 reasons why I won’t return to your blog

  1. I agree with pretty much all of this!

    I’ve been running into very few hard to read blogs lately, but I definitely do stumble across one once in awhile that has everything in some wild cursive font or has green text on a pink background or whatever. It is baffling to me mostly because I don’t know how the blogger running the blog can even read their own content!

    I also agree with the lack of commenting thing. Or if every reply to a comment is “Thanks.,” I may not stop reading if I really enjoy the posts, but I WILL stop leaving comments.

    I am guilty of not showing the Internet my face, however. *super secretive over here*

    • I think I’ve only run into a few blogs that I found hard to read, so that’s good most people have got the gist! I do wonder if those bloggers actually read their own blog sometimes… Because like you, I don’t know HOW they couldn’t notice how unreadable their blog is…

      That’s true, I too wouldn’t stop reading if I enjoyed the posts but I wouldn’t bother to comment if there’s no point to it.

      Haha I think that’s fine, I do like knowing what the blogger looks like, but I respect that not everyone is comfortable to put their face out there or they simply just don’t want to.
      Jordon @ Simply Adrift recently posted…My phases of blog writingMy Profile

  2. I’m so guilty for not replying to comments because, whilst I definitely appreciate anyone coming by my blog and leaving me a great message, I work almost 9 hours a day and have to actually find time to sit down and bulk reply. That means that in a week I’ll probably reply to all comments at once. Same goes for leaving replies as well. I would love to be able to go through every single post I read and leave something to talk about, but time is always of the essence!!

    I definitely get what you mean though – everything on this list is pretty spot on. Engagement is a huge part of blogging and I’m still working on it! Great post Jordan!!
    Tracey @PrintedWordsAnd recently posted…Top Ten Tuesday: Upcoming Anticipated ReleasesMy Profile

    • I can totally understand about not having enough time to reply to comments because you’re so busy. I’ve actually been feeling like that this week, last night I could have replied to my blog comments but instead I chose to read.

      And by ‘read’ I mean I went on my phone to reply to a FB message, then ended up scrolling through my facebook, twitter, instagram, snapchat and anything else I could find on my phone THREE TIMES, and spent AN HOUR AND A HALF, looking at my phone and doing NOTHING. But my brain just felt like it couldn’t take in any information. I tried to read my book but I put it back down after a few pages. I tried to reply to comments on here, but I knew straight away I wasn’t in the mind frame.

      So while I definitely do think it’s important to engage with your readers, you should engage with them on your terms and when you’re in the right mind frame. Otherwise you may accidentally come off as uninterested, which is a whole other can of worms…

      Eee I hope you find time and energy to sit down go through everything!
      Jordon @ Simply Adrift recently posted…Hyped up books everyone loves – but meMy Profile

  3. I read a lot of blogs from the bloglovin app, so thankfully I’ve not had too many encounters with eye-blindingly crazy layouts or backgrounds but I’m 100% with you on comments. It might take me a day or two what with work and everything getting in the way, but I always try to respond to people who take the time to leave me a comment.

    It wasn’t until I read number 6 though that I realised I’m completely guilty of that. I have put a few social links on my about page, but nothing on my actual homepage. I’ve fixed that now (sort of, I’m not the best at coding, but when I have more time I will work out how to get the logos on there), so thank you!
    Hannah @ The Inky Bumblebee recently posted…Review: In the NightMy Profile

    • Ohh I’ve actually never read blog posts from the Bloglovin app before, how do you find commenting on the posts? Is it easy enough to do?

      It definitely takes me a day or two to reply to comments, especially because I’m so busy and often get home from work really tired. I definitely also try my hardest to respond to people who comment on my content! The only times I don’t is if I can’t find a post that I have a genuine opinion on.

      Aww I’m glad this has helped someone! I’m glad you’ve out your social media icons on your front page, it will definitely make it easier for your readers to follow you that way 🙂
      Jordon @ Simply Adrift recently posted…Hyped up books everyone loves – but meMy Profile

  4. I wouldn’t have ever thought about no ‘About’ page as being a deal breaker. Now I feel compelled to update mine haha I laugh but that’s definitely what I’m going to do right now.

    I know what you mean about the commenting though. When I go to a blog and see 4-6 comments and none of them have any response after a couple days then I know that blogger doesn’t have the time to be engaged with their followers. Like if they have 50 comments, fair enough. But 10 and under, they don’t really want to discuss, and it’s hard to be interested at that point.
    Liselle @ Lunch-Time Librarian recently posted…Most Anticipated Releases for 2016 (The Latter Half) – Top Ten TuesdayMy Profile

    • Haha I really like to know more about the writer! I feel like it makes me more able to connect the voice of the words with something more substantial. Also if I know we have things in common I can mention it in comments or on twitter, or generally just feel like we get on. I must pop over to read your updated About page!

      Yes, me too, when I notice the lack of engagement, it’s a little disheartening. I definitely get the feeling of being disinterested in reading what they’ve written or maybe posting a comment at all. I always check back a week or two later as well in the hopes there’s a response. But if there’s no response then I usually never visit again. I understand people are super busy, but I definitely have the opinion that engaging with your readers is a must in this community!

      Although, I notice a lot of lifestyle or makeup bloggers hardly ever reply to their comments… Do you notice that too? Perhaps different blogging communities have different rules. I was chatting to a beauty blogger on twitter whom stated she was getting very down because she felt like no one was reading her content and she wasn’t getting many comments even though she has been working hard and posting content consistently (I definitely know the feeling!). I suggested ways of getting more viewers, one of which was to link back to your blog when you leave a comment on another blog, if the comment system doesn’t already allow you (I do this often because I personally get really disappointed when someone forgets to link to their blog in comments on here!), and she said she felt like she was spamming people. I tried to explain it wouldn’t be spam if you left a genuine comment on the post with your opinion, and you signed the comment off with your link – She wasn’t sold on the idea at all.

      Which got to me thinking, that perhaps all blogging communities are different, because they’re aimed towards different readers? Bloggers. And non-bloggers. Who are we writing for? It’s interesting! I digress haha.
      Jordon @ Simply Adrift recently posted…Things I missed from the movie of The Martian that were in the bookMy Profile

      • I do notice that! I think for lifestyle blogs and decor blogs and even food blogs the average user is just scrolling through the pictures and there isn’t much to be discussed. It’s less about engagement and more about views and repins and such. That’s how they gauge audience engagement. And people only seem to comment on those forums to ask questions. And when I go on those blogs and never see anyone commenting, I don’t really feel like commenting myself.

        I do think different blogging communities have different styles for sure. The success seems to be measured in a different way.
        Liselle @ Lunch-Time Librarian recently posted…30 Thoughts While Reading The Elite – NO SPOILERSMy Profile

  5. The comment one is HUGE for me. I never understand people who don’t comment back or sound interested, like you said. It’s odd and I don’t like to waste my time if the other person doesn’t care at all, you know? I totally get the last point too. It’s funny, I’ve read plenty of these type of posts and I’ve even written one myself, but I feel like no one (including me) has just been upfront and said “I might just not like your content” hahaha. BUT IT’S TRUE. So go you!
    Molly @ Molly’s Book Nook recently posted…Old School Reader ConfessionsMy Profile

  6. I need a big font to be able to read a blog as well, Jordon! And I can’d do anything at all without my glasses, so yeah. Your font size is perfect, and it’s the same I use, as well.

    I’m actually discussing comments next week on my blog. I have such a hard time finding the time to comment back in a good way lately. And I usually both comment on my own blog, AND visit the blogger to comment on some of their posts as well. I guess it also depends on the kind of comment another blogger leaves on my post. If it’s just ‘great review’ that doesn’t really need to receive a comment back on my blog, I think. However, a long, well thought-out comment does need a real comment so that a discussion can ensue. Blogging is a two-(or more)-way street of communication.

    I will visit some bloggers who have a difficult font or weird colors – if I enjoy their content, I’ll make an effort to interact with them even with a dark background and white text 😀

    And of course I’m not going to follow a blog if we have nothing in common, neither with the books we enjoy or the kind of discussions we like to have 🙂
    Lexxie @ (un)Conventional Bookviews recently posted…Weekly Sunday Wrap #88 – School’s Out!My Profile

    • I hate that I have to use reading glasses without getting a headache, but I hate it more when a website or blog doesn’t cater to people with less than perfect eyesight haha.

      I definitely understand about being too busy to comment back properly on someone’s blog! The past week has been so busy for me that I haven’t been as active as I usually like to be. In these cases I sometimes only answer one or two comments at a time so I can comment back with a thoughtful reply, but it means it takes me longer to reply to everyone’s comments. And like you I like to visit the other blog and check their blog out/comment on a post if I can. But when you’re busy you have to choose! And replying to comments on my blog always wins.

      However, when I have more time I try really hard to go back through my comments and check out the commenter’s blog then. Even if it’s two weeks later I will still try to leave a comment!

      Good on you! I may attempt the same if the blogs content is really interesting to me, but half of the time I just don’t even get that far because light text on dark background doesn’t mix well with my eyes :/

      Yeah, I’m sure if they didn’t have anything in common with me they too wouldn’t follow my blog or leave comments on my posts!
      Jordon @ Simply Adrift recently posted…Mixed everything about A Court of Mist and FuryMy Profile

  7. Yes yes and hell yes! The biggest peeve for me is copy and paste comments. I see it on so many blogs especially memes. For me it’s not about the numbers or how many comments I get, it’s about the interaction. I spend a lot of time reading blog posts and commenting, if a blogger is putting their opinions out there, I want to share that with them through active listening and interactions. It’s the least I can do.

    I’m guilty of the small font though. I haven’t had anyone mention it to me yet, but our blogs are always evolving and would be happy to look at other options if it made it more readable.

    Awesome post Jordon, and completely on point <3
    Kelly recently posted…The LeavingMy Profile

    • I definitely agree about it being about the interaction Kelly! In this community if the interaction is low then it’s disappointing and demotivating, but also if it’s your post and you’re the one not interacting with your readers then those readers may not be back. Or they just may not leave comments in the future because they know there’s no point.

      Your blog is cute! And I think the small font can work depending on the font face and colour scheme etc. Plus it depends on the content, your content is high quality and looks professional, so even though you have small font it’s not deterring readers because they love everything else. I think the small font thing would be the cherry on the cake for me, if it were the last thing on a lists of things then I wouldn’t be back but if its’ the only thing then I can handle it lol.
      Jordon @ Simply Adrift recently posted…Hyped up books everyone loves – but meMy Profile

  8. Pretty much everything you said. The small font bothers me too, as it just makes me feel old and cranky (ok maybe I really am a bit of both but it makes me worse!). I feel like I need to go check the size on mine though now, so I’m glad you gave a size for comparison.
    Replying to comments is so important and it’s the only way of showing a reader that you appreciate the time they took to read and notice what you said. I hate when life runs away and I don’t have time to return every comment. I do try though.
    I love a good ‘about me’ too. I want to know a name and see a photo and just learn a little something about the person behind the blog. It helps me make a connection.
    Great post!

    • Haha your font looks okay, I think perhaps because of it’s blocky style so you can see what each letter is.

      Definitely agree! And I understand when life gets away with you, or sometimes you just feel so unmotivated you would rather just not reply to comments because you don’t want it to sound like you’re uninterested.

      I prefer to have a connection with the blogger as well, and if I know what they look like than it’s just easier in my opinion.
      Jordon @ Simply Adrift recently posted…The Raven Boys and its hypeMy Profile

  9. Ever since we started with the new blog, I’ve been doing my absolute best at replying to comments as best as I can. Back when I was still doing Bookshelf Reflections, I did fall into motivational pits and couldn’t keep up with the comments and just sort of stopped replying altogether. I felt awful, though! I love every single person who comments on our blog and the last thing you want to do is come across as disinterested. I also see your name cross by every now and then so thank you <3
    Inge recently posted…TOP TEN TUESDAY: Top Ten Favorite 2016 Releases So Far This YearMy Profile

    • I get it, sometimes replying to comments is really time consuming and you put it off and put it off until there are just so many you don’t want to do it. Yeah, I love it when someone comments on my blog! I love knowing they have an opinion on what I’m writing, it’s really nice getting to discuss back and forth. I do wish I had more time to do it though.

      😉 No worries!
      Jordon @ Simply Adrift recently posted…The Raven Boys and its hypeMy Profile

  10. I wholeheartedly agree with this entire post! I visit a lot of blogs that either have too busy of a layout (which makes things hard to find and read), too ridiculous of a font/color selection, or an absolute nightmare of a navigation. I know some bloggers think these things make their blogs look prettier, but they’re just a pain when people are trying to visit their site. A nice clean layout, simple graphics, and a regular, normal font can go really far. I can’t even count the amount of blogs I won’t visit again due to these issues!
    Kelly @ Here’s to Happy Endings recently posted…Blog Tour: Frayed by Kara Terzis – Q&A and Giveaway!My Profile

  11. I hate it when bloggers don’t comment back. You can comment back a week later, but at least do it. And always take the time to visit the other blog; it’s the little things that make our community so amazing, the fact that we communicate and interact with each other. And yes about the messy blogs and the small fonts, or colored fonts that are hard to read – just because you like it doesn’t make it easy for others to read. I don’t always check the about page, I go through the most recent posts first and then the about page but it usually is more about the ratings and stuff than the blogger.
    Kei @ The Lovely Pages Reviews recently posted…The Girl from the Sea by Shalini BolandMy Profile

    • Definitely! It feels more like common cutesy to comment back on other blogs that have commented on your own.

      I guess I’m not a big fan of reading book reviews so I don’t really pay heed to them (Is that weird for a book blogger?). I’m more interested in discussion posts and original content, so I love reading the About page because I like to know more about the blogger behind the posts. I always get disappointed if there’s no photo of the blogger just because I always feel like a photo makes the blogger more relateable, as I now know what they look like and have an image in my head when I’m commenting on their blog/replying to their comments.
      Jordon @ Simply Adrift recently posted…Book series’ I have never finished readingMy Profile

  12. Ahh this just made me realise that I might have a small font and that could be a reason for people not to read my posts :0 I should check about that pretty soon :3

    I always love to discuss the post or other things further in the comments section and I love to give long replies, but sadly sometimes the commenter doesn’t return :p On the other hand I feel really frustrated when all I can reply is “Yes! Thanks for stopping by” or “Have a nice weekend” because they don’t comment enough to start a discussion. I’m greatful for those comments, anyways because they at least try to engage and that makes me happy enough 😀

    And a very important reason for me to follow a blog is to have a common interest in books. If somebody has a book blog that mainly writes about books of genres that I’m not interested in, or never read, is an instant reason for me not to follow them because I’d never get the chance to discuss our readings together.
    Yasmine @ Swissbookworm recently posted…Down The TBR Hole #4My Profile

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