I love discovering blogs and following them, I love interacting with bloggers, and I love discussing the topics in the comments section.
When I visit a blog, I always take my time looking around, I read the About page, I add the blogger to my social media, I scroll through pages of their content, and I comment on the content if I can.
However sometimes there are some things that are on a blog and I make the decision not follow the blog on bloglovin’ which is where I primarily follow blogs – It’s where I draw a line and decide I can’t love and have an opinion on everything everyone writes. And that’s okay. It’s okay to not follow a blog if you find you just have no interest in their content or your opinions are too varied, or any of the things that make me personally not return to the blog that you will find below.
Do you find you feel the same sometimes?
7 reasons why you may be losing readers
1. Your blog layout is messy/hard to read.
If your blog layout is messy or hard to read, I most likely won’t return to your blog because it’s really hard to find what content of yours I want to read.
This includes things like white/bright coloured text on a black background, messy/full sidebars of junk I don’t care about, or your text is a horrible font like comic sans.
I feel like this is the general consensus really, I’m definitely not the only one that thinks this!
2. You have SMALL font.
If you have really small font (Anything under a size 12), there’s a good chance I won’t return to your blog, simply because I CAN’T SEE YOUR FONT. I’m not blind and I don’t have super bad eyesight or anything, I can read without my glasses, but I get really bad headaches if I do. Even when I use my glasses when I have to strain my eyes to read small font, I still get headaches.
Make it easy for readers to READ your content. Don’t deter them because they have to zoom in on their computer every time they visit your blog!
(Even a size 12 could be pushing the limit with small font depending the on font face you’re using and the spacing between lines. I recommend a font size of 14 if you’re not sure! Simply Adrift uses size 16 font.
3. You have no ‘About’ page.
The thing is, I like to know more about the blogger behind the blog. I want to know who you ARE, what it is that you like to do, and why you’re blogging. I want to connect with you and know something else besides that you like to read.
So tell me more about you, more about your hobbies, more about that time you met Adele and accidentally fell over. Make yourself personable to readers.
I also find it nice to put a face to the name, but I appreciate that not everyone wants their face on their blog. But I do like a blog more if I can see who it is that runs it.
4. You don’t reply to my comment, ever.
If bloggers continuously don’t engage with their readers and don’t reply to comments all the time (Not only once or twice, I mean every single comment I comment), then I usually forget about and unfollow those blogs. I feel this is because I want to discuss your blog post with you. I want to have a two way conversation!
I don’t want my comment to fall on deaf ears.
If you’re not going to engage. Then you’ve lost me as a reader.
5. You reply to my comment on your post, but it sounds like you simply do not care what I have to say.
Recently, I noticed there are a few different types of groups bloggers fall into when replying to their comments.
- Not replying at all.
- Then there’s the reply-er that replies to all comments on their posts with an in-depth response, I love those bloggers, it’s really nice knowing that if I go back to their post they will have responded and I can carry out a discussion with them.
- The blogger responds, but it feels like they weren’t actually reading anything that was typed.
There are some bloggers that reply to their readers’ comments, but the reply is vague and no discussion can continue from that reply.
These bloggers annoy me so much and eventually, if it’s a pattern of theirs, they don’t get the time of day from me.
If you reply to comments half-heartedly, then DON’T REPLY AT ALL. It’s not a nice feeling thinking someone isn’t actually listening to you. I’ve started un-following these blogs because it makes me feel invisible. That is just my personal opinion.
Engage with your readers!
Personally, I blog about books because I like to discuss books and I have endless things to say about them. I love having discussions with other bloggers on their posts or my posts and I love hearing their responses. So if you always reply to your comments with something half-hearted like ‘Cool, I agree too.’ or ‘Yeah, that’s exactly how I felt’ or ‘Awesome, thanks for the comment!’ then I will stop following you. I WILL STOP READING YOUR BLOG.
(Can you tell this is something that really pisses me off?)
6. There’s no way for me to follow you.
Sometimes I simply won’t return to your blog because you have no social media buttons or links on your blog at all. Therefore I have no way to follow your blog.
I’ve actually come across a few blogs with no social media buttons or links! I was so disappointed by it because I liked their content, but if I have no way to follow them, then I won’t. Or I can’t. Without going through the extra added work of manually adding their RSS feed to a feed reader etc.
Also, if I have to hunt around for your social media links, I can get annoyed very fast and may give up before I find them. I like to suggest that you always make sure your social media links are at two or more places on your blog and are easy to find:
- At the top of your blog/sidebar so they’re right there when your blog page loads > This is the most logical place to put them and the first place readers look for them! Make it easy for new readers to follow you!
- On your About page, as that’s the second place I will look before completely giving up. So many other readers may also try there.
- Maybe in your footer so if I’ve read your whole blog post and have loved what I’ve read, the links are right there and are easy to click on and follow.
- On your contact page. Easy, simple, and another logical place to be.
Personally I have my social media icons in three of those places: as a second menu bar at the top of my blog, in my footer but displayed as a count, and on my contact page. There’s no way a reader wouldn’t be able to not find my links! I want to make it as easy as possible for readers.
7. I simply don’t like or identify with your content.
Sometimes it’s purely because I don’t identify with your content or I don’t have the same tastes in books as you do. I don’t like to comment on people’s blog posts when I don’t seem to have an opinion on the content of the post. I like to leave meaningful comments that creates a discussion!
Therefore if I have no opinion on the content you post, then I won’t waste yours or my time by commenting something vague. Therefore, I wouldn’t return because I have nothing to add to your posts.
What kind of things make you not follow or not return to a blog? Do you agree with me or not? Are there certain things that your’e seeing ALL the time that make you never return to a blog?
P.S. Are you interested in guest posting on my blog? If so, read my post to find out all of the details!