How to create original & quality content

29th August 2017
Blogging / 6 Comments

How to create original & quality content - Simply Adrift
How to create original & quality content - Simply Adrift

When it comes to writing original content on your blog, content that isn’t a meme you link back to someone else’s post, a feature post, a book review, or an author/blogger interview. Do you struggle to come up with different content? Do you struggle to come up with quality content? Do you feel like you have absolutely no ideas at all?

Well I have some tips up my sleeve that I want to share.

When I first started blogging I had so many ideas for content I wanted to post, that I made a massive list that had around 100+ ideas for different posts. To be honest some of these ideas weren’t that great, or some of them were repeated somewhere else on the list with different wording or a different view, so I could merge those two ideas into one post or perhaps make it a series of posts. But I had so many ideas, and I still do because I’m still working my way through that list.

As I’ve been writing the list I’ve come up with more and more posts that may branch off of that one post or the idea sparks in the middle of a thought while I’m writing. I wanted to share how I create original & quality content.

Here are my tips for coming up with more content ideas:


Start brainstorming ideas and make a list, divide this list into categories and keep adding to the lists as you keep on brainstorming. This way you will always have a list of ideas to draw from, and if you’re not feeling any of the particular posts, then use the list as inspiration for something that you are feeling.

Brainstorming can be super fast and can help you come up with a lot of ideas just from one topic.

Question your idea

As you’re writing the post, ask yourself questions about that post like:

  1. What else do I have to say about this topic?
  2. Is there something related to this idea that would make another great post?
  3. What if I thought about this idea from the other point of view?
  4. What topic leads on from this idea? What’s the next step?
  5. How can I expand on this idea?

Ask yourself who, why, what, when, where, and how, and see if you can come up with other ideas from that one post idea.

For example, when I wrote my post on the reasons why I wouldn’t return to a blog, I realised there was another post there, and that was why I leave your blog as soon as I arrive, effectively becoming ‘Why you might have a 100% bounce rate’. In which I had different points and different reasons for this.

The more specific you are on your topic, the more you can write, the more you can create original & quality content.

Take notes from other posts you’ve read

When you read someone else’s post there is definitely bound to be an idea there that is different to what the writer of that post is trying to convey. There is a different opinion that is waiting to be shared, write that opinion down and brainstorm that opinion for ideas that you haven’t thought of before.

Of course in these ideas, feel free to link back to the original post that gave you that idea in the first place, and let the blogger know they’ve inspired you to write this post.

Expand on the first idea

When you’re writing a blog post, try and expand on the idea, flesh it out, do some research, see where it takes you. Are there more steps to this idea than you originally thought? Are there other ways of portraying it or other examples you could use? There’s always more to a story. Expand on it and you’ll find it.

I usually like to break my idea down in steps and go from there, most often I can write a whole post about one step rather than lumping all of the steps into one post. This makes me more focused and my posts are more specific.

Break the idea down

What are the main points you want to convey? Could these points be split up into separate posts, or could they be shortened to make a quick, informative and snappy post? Write your main point for each separate points underneath and see how much you can write to explain what you’re trying to say.

Expand on the idea and/or shrink the words to suit you, your blog, or the idea. Sometimes less is more, and other times explanation and examples are key to bringing your idea alive.

Make your posts long

The key to ‘quality’ is a beginning, a middle, and an end.

If you’re serious about blogging and you want to people to read your blog, then your posts need to be long enough to give the reader a reason to keep reading. Don’t babble on and on about the same thing, don’t say the same thing 5 times in 5 different ways, but make sure every thing you say is valuable to your reader.

Blogging has changed, people used to love a good quick read, but now readers love to get their times worth. They want more information, they want specificity, they want new ideas and new opinions. Don’t write vaguely and don’t sound like you’re trying to finish a 2000 word essay by talking a whole lot of bullshit at the end.

Give your readers an introduction, a middle, and a conclusion.

Draw on your own experiences

This is a great way to come up with original content! I use this a lot.

Personalise your posts by talking about topics that you have experienced. Draw from your life and your experiences in life. For example, my post ‘The struggle of being a bookworm and living abroad’ is about how I had to adapt my bookish habits when I moved from New Zealand to London.

In ‘5 things I’ve learned since moving out of home and across the world’, I wrote about my personal experiences on how travelling gave me worldly experience and made me realise many things about myself.

If you draw on your own experiences then you are highly more likely to write original content that your readers haven’t seen anywhere before. This is a great way to get your readers learning more about you, and wanting to find out more.

Be useful

Teach your readers something. Make your posts useful and insightful. Have you recently learned how to do something? You can write many posts about it. You could:

  1. Share your experience in learning this new thing,
  2. Teach your readers how to do this thing,
  3. Give tips on how to use this thing more effectively,
  4. Write reasons why someone would want to learn this new thing,
  5. How you use this thing to do something specific,
  6. So on and so forth.

Keep asking yourself, is this something my readers can use? How can my readers use this? What other ways could my readers use this?

You can be useful in so many ways!

I hope these points help you create original & quality content for your blog. Personally I use all of the above tips and I try to write as many original posts as I can, because I want readers to come back to my blog. I want readers to be interested in what I have to say. There are so many blogs churning out ‘How- to blog’ posts out there, so I’m always trying to come up with new ideas and different ways of doing things.

Do you have other ideas to come up with new content? What ways do you use? What do you find helps? Do you use any of the above when you’re writing your original content?


About Jordon

Jordon - Simply Adrift

I'm a mid-20's New Zealander that lives in London, England, mainly so I can travel Europe easily. In my spare time I like to read, watch Netflix, drink coffee, travel & explore new places. You will often find me with my head in the clouds, dreaming up another travel trip. I love meeting new people and making new friends, so don't be shy, pop on over to my social media profiles and say hi!

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6 responses to “How to create original & quality content

  1. I love when bloggers talk about their personal experiences. I think that’s half the draw of a blog–getting a unique perspective from someone who actually experienced something.

    I also really love long posts. Nothing is more disappointing than when I click on a post with an interesting title, and it ends up being only about a paragraph long.
    Briana @ Pages Unbound recently posted…20 Classics Under 200 PagesMy Profile

    • I love reading blog posts that are about someone’s personal experience too. I find it so interesting and I usually love hearing what they have to say, it makes the blogger more personable too. Also, you’re getting real life tips that someone has discovered by trial and error.

      I get so disappointed when I find a post with an interesting post title to find out it’s a really short post. I feel cheated haha. Then I get disappointed because the post idea sounded really interesting, but the actual post was not.
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